Your benefits
Extensive and statistically sound independent tests protecting mascaras at "dm-drogerie markt", a leading German drugstore chain, have proven over the course of 18 months that IMCO Shelf™ is superior to other anti-theft solutions.
Among other features the tests have shown that:
- The customer experience is not deteriorated or even affected (95% of customers did not notice the system or did not feel disturbed by it)
- The aesthetics of the products on display is not negatively impacted as with EAS tags (electronic article surveillance)
- Sales were not reduced due to unavailable products
- In fact: sales showed a double digit increase (of course your results might vary)
- Stock loss on tested products was reduced on average by well over 50%
- There are almost no additional handling costs and there is no special training required
- Staff appreciated IMCo Shelf™ and showed great enthusiasm for the concept because it gave them the opportunity to approach suspects in a safe and service oriented way
- The ROI was well below twelve months
Further tests by other European retailers are projected to show similar results.
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