Your benefits

Extensive and statistically sound independent tests protecting mascaras at "dm-drogerie markt", a leading German drugstore chain, have proven over the course of 18 months that IMCO Shelf™ is superior to other anti-theft solutions.

Among other features the tests have shown that:

  • The customer experience is not deteriorated or even affected (95% of customers did not notice the system or did not feel disturbed by it)
  • The aesthetics of the products on display is not negatively impacted as with EAS tags (electronic article surveillance)
  • Sales were not reduced due to unavailable products
  • In fact: sales showed a double digit increase (of course your results might vary)
  • Stock loss on tested products was reduced on average by well over 50%
  • There are almost no additional handling costs and there is no special training required
  • Staff appreciated IMCo Shelf™ and showed great enthusiasm for the concept because it gave them the opportunity to approach suspects in a safe and service oriented way
  • The ROI was well below twelve months


Further tests by other European retailers are projected to show similar results.