The idea

Over the course of the years IMCo discovered that all anti-theft products available on the European market had flaws and limited different aspects of sales, e.g. often the shopping experience was just not as good as it should be.

We performed extensive internal research on customer behaviour as well as ground breaking studies on the psychology and motives of thieves and we talked to several enterprises in industry and retail about their expectations of a perfect preventive measure.
The result of all this and a lot of quality engineering is the intelligent display system and we call it IMCo Shelf™.

But first let us give you a little background

For a thief, some products are more desirable than others - no one steals toilet paper. These so called hot products include mascaras, razor blades, batteries, flash cards and facial creams - they are expensive, small and they do not expire quickly. Those products have high reselling value on Internet auction sites or flea markets and they do not differ regionally.

Field studies revealed that professional shoplifters cause more than 50% of all stock losses from hot products. Professionals differ from normal shoppers as they remove many more products from the shelf. They focus on hot products and steal huge quantities of these.
In summary: 20% of the products cause 80% of all stock losses. These hot products need special protection and naturally this was our prime goal as we started developing a solution.