Your customers
IMCo always tells its consulting clients that it is of utmost importance to make sure the shopping experience is in no way negatively affected. And so it was natural for us to think about the customers first when we invented IMCo Shelf™. We tried our best to come up with the least annoying solution for stock loss ever. The honest customer should not even notice it.
Thinking and imagining is one thing, but it is not enough for us and so we analysed video data of customers who were in the process of choosing products in real markets with and without IMCo shelf in different setups and we used these many months of video data to optimise the patterns in the detection software. So in the end we can assure that our offer does not rely on guesswork, it is a fact-based solution.
An independent research agency conducted representative shopper interviews with a large number of customers. The results showed 95% of shoppers were not bothered and of the remaining 5% every single one was satisfied and endorsed the solution once they heard what was going on.
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